Wei Long Grape Wine Co. Ltd. engages in the manufacture and sale of wine.It focuses on wine grape cultivation, winemaking, wine production, and packaging and printing.
Its products include organic red wine, organic wine, organic dry white wine, dry red wine, and dry white wine.
The company was founded on December 17, 2007 and is headquartered in Yantai, China. It has another two wineries in Shandong in eastern China and Xinjiang in northwestern China.
Wei Long is part of a new wave of companies seeking to profit from Chinese middle class consumers developing a taste for wines.Considered one of the biggest wineries in China by market share, Wei Long says on its website that its market share accounts for more than 10% in China. It has a relatively strong distribution network in China, listing large supermarket chains as clients.
In September 2016 Wei Long Grape Wine has agreed to buy three Australian vineyards, the company told the Shanghai Stock Exchange.
The acquisitions are located in Mildura and Swan Hill in Victoria and the third is in New South Wales.
The deals include 484 hectares of vineyards and 605 hectares of land that could be planted with vines, it said.
Wei Long also intends to open a winery in Mildura to process 60,000 tonnes of grapes annually.
Source: Reuters
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