Sula Vineyards (or "Sula") is a winery and vineyard located in the Nashik region of western India, 180 km northeast of Mumbai. It was founded by Rajeev Samant in 1999. Sula has grown to be India’s largest and most awarded wine brand. Sula introduced grape varietals such as Chenin blanc, Sauvignon blanc, Riesling and Zinfandel in India and is the leading player in the Indian wine industry.History
Sula Vineyards was founded by Mr. Rajeev Samant in the late 1990s. An alumnus of Stanford University, he worked at Oracle in California after his graduation. After quitting his corporate job, Mr. Samant established Sula upon his return to India.
Sula was named after Samant's mother – 'Sulabha'. Samant steadily grew the company over the next few years by introducing newer grape varieties and expanding the company's offerings.Activity
Sula Vineyards Limited is an India-based wine producer and seller. The Company's business is classified under two categories: the production of wine, the import of wines and spirits, and the distribution of wines and spirits (the Wine Business); and the sale of services from ownership and operation of wine tourism venues, including vineyard resorts and tasting rooms (the Wine Tourism Business). It distributes wines under a bouquet of brands.
In addition to the flagship brand Sula, its brands include RASA, Dindori, The Source, Satori, Madera & Dia, with its flagship brand Sula, being the category creator of wine in India. The Company produces two types of wine: Still wine, and Sparkling wine. The Company produces over 56 different labels of wine at four owned and two leased production facilities located in the Indian states of Maharashtra and Karnataka. Its direct to consumer (D2C) selling channel primarily operates through its Wine Tourism Business facilities in Nashik and Bengaluru.
Sales structure: Wine Production (75%); Traded Wine (10%); Wine Tourism (7%); Goverment grants (7%); Others (1%).
Number of employees : 724
Imports
Sula also imports and distributes leading international wines and spirits such as Le Grand Noir, Torres, Trapiche, Hardy's, Bouchard Aîné et Fils, Cap Royal, Cono Sur, Gruppo Italiano Vini, Beluga Vodka, Asahi and many more!
Sustainability
Sula exports many of its wines to over 30 countries and includes countries like Singapore, Australia, Italy, France to name a few.
SustainabilityOver 50% of all of Sula’s energy needs are met by the solar panels installed at the winery in Nashik. The packaging used for Sula’s products are 99% recyclable, and the company has planted over 30,000 trees around Nashik in the last few years.
Wine tourism
Beyond By Sula resort
Sula also owns and operates two wine resorts called "The Source at Sula" and "Beyond by Sula" located near its winery in Nashik. It has a tasting room at its winery in Nashik and one at "Domaine Sula" vineyard in Karnataka.
Since 2008, Sula has also been conducting an annual wine-and-music festival called SulaFest at its vineyard in Nashik.
Source: Reuters
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