Masi Agricola is a winery based in Valpolicella Classica, producing and distributing finewines firmly rooted in the values of the Triveneto region. By using indigenous grape varieties and methods, as well as constantly conducting experiments and research, today Masi is one of the best-known Italian producers of fine wines in the world. Its products, and especially its Amarone wines, have won several international awards. 
The Group's business model combines high quality and efficiency with the modernization of local values and traditions. All this forms part of a vision that allows Masi to stand out not only for its core business, but also for how it carries out research and experimentation in agriculture and winemaking, seeking to promote the territory and the cultural heritage of the Triveneto region. 
With roots in Valpolicella Classica, Masi produces and distributes Amarone and other premium wines inspired by the values of the Venetian territories.The use of native grapes and autochthonous methods, and the research and experimentation carried out by its Technical Group, make it one of the most famous producers of high-quality Italian wines in the world.
The Masi story begins in 1772, when the Boscaini family carried out their first harvest in the prestigious vineyards in "Vajo dei Masi", a valley in the heart of the Valpolicella Classica region. After more than 200 years of passionate winemaking the company is still in family hands, run by the sixth and seventh generations.
A benchmark in the art of producing Amarone at a world level, Masi constantly innovates and passes on its expertise in the Appassimento method, which has been practised since the time of the Ancient Romans.
For more than forty years, Masi has carried out an ambitious project of development for historic wineries, collaborating with:- Conti Serego Alighieri, descendants of the poet Dante and owners of the Valpolicella estate with the longest history and tradition
- Conti Bossi Fedrigotti, the prestigious brand from Trentino
- Canevel, producers of top-quality sparkling wines in Valdobbiadene.
Masi also owns the organically run estates of Poderi del Bello Ovile in Tuscany and Masi Tupungato in Argentina.
The Group makes wines that are recognised and appreciated in more than 120 countries. Masi is also a partner in groups and associations that promote high quality Italian products internationally, such as: Fondazione Altagamma, Comitato Leonardo, Istituto Grandi Marchi, and Amarone Families.
Source: Reuters
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